Protect Your Price
With Pod you control the price retailers pay for your products – a key distinction between Pod and traditional distributors. This means you keep more, much more, of your margin than you would otherwise. Use our Direct to Retail Price Calculator to see the margin you keep vs the traditional distributor pricing model.
Traditional Costing
What's happening to the margin?
| Case Pack Cost ($) | ||
| Brand Margin (%) | ||
| Distributor Price | $30.77 | |
| Distributor margin (%) | ||
| Wholesale Price | $37.52 | |
| Store Margin | ||
| Consumer Price | $68.22 | |
| Deductions % (Mandatory on All Sales) | ||
| Off-Invoice Promotion % (Mandatory) | ||
| Pay Out Realized | $25.66 | |
| Gross Margin | 15.10% |
Pod Costing
Pod gives you the control.
| Case Pack Cost ($) | ||
| Brand Margin (%) | ||
| Pod Storage Fees | ||
| Pod Service Fee | ||
| Direct to Retail Price | ||
| Store Margin (%) | ||
| Consumer Price ($) | ||
| Deductions % (Mandatory on All Sales) | 0% | |
| Off-Invoice Promotion % (Optional) | ||
| Pay Out Realized | $28.47 | |
| Gross Margin | 22.56% |
Control Your Cost
Pod offers two routes to retail, Pod Express and Pod Direct. Based on your inputs (how fast inventory turns, the volume of business Pod services on your behalf, your Direct to Retail price by region) You determine your service cost – and there's never a surprise. We readily tell you about all of our fees.
 Your Pod Express Service Fee Managed inventory and full-service distribution direct to retail, i.e. you send us inventory and we deliver it to retailers. | 18% of your Direct to Retail Price less Storage Fees. |
 Your Pod Direct Service Fee DIY distribution direct from your inventory to retail, i.e. an order comes in and you ship it directly to the store. | 8% of your Direct to Retail Price. |
Ditch the Deductions &
Maximize Your Margin
Pod eliminates predatory fees and deductions. If it wasn't clear in our Direct to Retail Price calculator that your margin gets eaten up by traditional distributors, let the below chart show you just where they get you
(and wow, did we have to go deep to get this information! Learn more here.)
| Incumbent National Distributors | Pod | |
|---|---|---|
| Distribution Margin | 26% | 18% |
| Inventory Processing Fee | / | $15 Single SKU Pallet, $25 Mixed SKU Pallet |
| Inventory Storage Fee | / | $35 - $55 / pallet based on temperature |
| Early Pay Discount | 2%net15 mandatory | 2%net15 optional |
| Freight Allowance | $ / lb | / |
| OI Discounts + Pricing Variance | 15% | / |
| Cut Case Fee | $1 / case | / |
| Promos (Ads/EDLP/TPR) | 5 - 20% | / |
| Merchandising | 1 - 3% | / |
| Free-fill or Slotting Fees | 1 - 2 cases per sku offered for free | / |
| Returns / Spoils | cost of product | / |
| Data program | 1.5 - 2% | / |
| New Item Setup Fee | $50 - $700 | / |
| Ad Programs | $1,250 - $2,000 | / |
| Data packages | from $650 | / |
| New Item Intro Fees | 15% | / |
| Overpull | 15% | / |
| Short-Ships | 2% | / |
| Late Delivery Fee | $250 | / |
| Ready Date Non-Compliance | $150 | / |
| Lumper Fee | $100 - $500 | / |
| Overship Fee | 35% | / |
| Service Level Fines | 3% | / |
| Short During A Promo | 15% | / |
| Spoilage Allowance | 0.25 - 2% | / |
| Late Disposition fee | $1,000 | / |
| Pack Change Fee | $250 - $400 | / |
| Events | $2,000 - $4,000 | / |
| Admin Fees | $20 - $500 + pass through 8 - 10% | / |
| Admin Fee for Promos | 0.5% | / |
Distribute with Pod
Did we mention it takes a fraction of the time to get set up and on shelf at retail with Pod?
Choose to make Pod your distribution solution.
